TripAdvisor data reveals Cape Town top African city for bookings

This year’s Data Africa 2017 conference in conjunction with TripAdvisor and E-Tourism Frontiers took place in Ol Pejeta Conservancy, Kenya.  It was a chance for Destination Marketing Organisations (DMOs) and tourism authorities from across the globe to share ideas and gain access to previously unpublished, deep data around the travel landscape. WESGRO attended the seminar, the outcome of which was a rich understanding of African travel trends for research, planning, booking and buying, which shed new light on key source markets. Insights from TripAdvisor included online path-to-purchase, trends for hotels, travel experiences and emerging behaviours.   A recap of some of […]