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Responsible Tourism Pilot Project – Why Should Your Tourism Business Participate

Cape Town, RT Pilot Friday September 9th, 2011

INVITATION AND INFORMATION FOR TOURISM ENTERPRISES TO PARTICIPATE IN A RESPONSIBLE TOURISM PILOT PROJECT FROM 2011 TO 2013

Dear Tourism Business Owner The City of Cape Town (CoCT) in collaboration with Tourism Partners/Associations (CTTourism, FEDHASA, SATSA and SAACI) invites YOU to participate in a unique Responsible Tourism Pilot project, which will commence in 2011 for a duration of two years. In 2009, the CoCT together with the key tourism industry stakeholders prepared and adopted the Responsible Tourism Policy and Action Plan. As part of the prescribed programme, the Responsible Tourism Charter was signed and included a landmark agreement between the City and the Tourism Partners/Associations. That same year, Cape Town won the accolade of Best Destination in the Virgin Holidays World Responsible Tourism Awards at the World Travel Market in London. This award was largely based on our commitment to responsible tourism and the related initiatives taken by the City in partnership with other public organisations. The time has arrived for us to start showing our Responsible Tourism commitment as a collective, and report on progress and results achieved in Cape Town. Preparation is now underway to develop a longer-term Responsible Tourism Management System, and to framework a practical Cape Town Responsible Tourism barometer. CoCT Tourism, in conjunction with Tourism Partners/Associations and key stakeholders is hosting an RT Event (breakfast) on 29 September 2011, which will incorporate the announcement of the Responsible Tourism Pilot Project and the participants. The Responsible Tourism strategy as a whole will include Responsible Tourism Improvement Plans (RTIPs) and Policy Statements from sectors in the industry. The idea at this stage is to develop a tool for indicating and monitoring the RT progress of tourism organisations and businesses in the destination. The priority areas of consideration are the underlying triple bottom-line principles (social, economic and environmental) across the seven indicator categories:
  • Conservation of water resources
  • Energy efficiency
  • Integrated waste management
  • Preferential procurement
  • Enterprise development
  • Skills development
  • Social development
The approach of the Responsible Tourism Pilot will be to select a small number of tourism enterprises, and assist them at a practical level to set up, collect and monitor indicator information. This collaborative process will commence with the signing of an Enterprise Responsible Tourism Charter for Cape Town, which will include all pilot team members. Particularly those prepared to collate information on at least three of the seven indicators. The goal of the Responsible Tourism Pilot project will be to achieve the following:
  • Show and report on progress (past-if available, and present) on the seven indicators in the tourism industry in Cape Town, and
  • Establish the basis for the preparation of a longer-term Responsible Tourism Management System (manual or electronic)
The benefits expected for the participants will be in the following:
  • The showcasing of individual businesses in terms of Responsible Tourism achievements and initiatives.
  • On-going support to accurately report on RT progress (here on this website www.responsiblecapetown.co.za ) across the industry using the results of the pilot team enterprises
  • Inclusion in CoCT’s Responsible Tourism related media and strategy development incorporating marketing, communications, events, project documents, and other collateral
  • Eligibility to use of the signed Enterprise RT Charter and the Cape Town RTlogo/emblem in marketing
  • The development of a dedicated Responsible Tourism Portfolio for each participating enterprise
It is requested that all invited participants indicate a definite decision to participate in this Responsible Tourism Pilot Project by 13 September 2011. Responses are to be sent to your Tourism Association representative and copied to Sharon[dot]Pheiffer[at]capetown[dot]gov[dot]za.


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