Vision without action is just a dream. Action without vision just passes the time. Vision with action can change the world. – Joel Barker, Futurist
Some tourism businesses in Cape Town are proof positive that sustainability is not about only about doing business differently, it is about doing business even better. They show that responsible management benefits their operations, clients, staff and management. Many have reaped the rewards of saving money, a raised market profile and excellent guest feedback.
The businesses featured in this section are some of the Cape Town’s finest examples of responsible tourism in action. The commitment of these businesses is highlighted not simply so that their achievements can be applauded, but to provide inspiration to others working in tourism.
Being a responsible traveller means having an amazing experience, while at the same time giving back to the people and the environment visited. For those travellers who want make a difference, these products are the obvious choices.