TABLE MOUNTAIN CABLEWAY
Table Mountain Aerial Cableway, located within a World Heritage Site and a National Park, takes its role as custodian of Table Mountain and beacon for social and economic responsibility very seriously.
The Cableway upholds its social responsibility through a number of programmes. Every year numerous organisations make use of the Cableway’s Corporate Social Investment (CSI) programme to give thousands of people a free trip up the mountain in the cable car. Since its inception in 2001, more than 250 000 learners have participated in the Class in the Clouds programme that gives learners an opportunity to not only experience the beauty of Table Mountain, but also to learn about fauna and flora in a natural setting.
Growing the local economy is very much part of responsible tourism at the Cableway. The company supports local communities and suppliers, wherever possible, and aims to grow and develop the relationship with suppliers to produce successful, long-term and mutually beneficial relationships. Some of the suppliers with which the Cableway has worked include Roots of Creation, Synergy, Little Lambs and Recycled in Africa.
Siyafundisa, the Table Mountain Aerial Cableway Company’s Academy of Learning, assists employees to reach their full potential by providing opportunities to develop skills. A learnership programme called “Wholesale and Retail Operations”, equips young people with a general understanding of the business environment, stock counts and sales performance, supervision and leadership at various levels, customer service standards, team motivation, and management functions.
The Cableway also works hard to to ensure the mountain is accessible to all visitors. A handy wheelchair map simplifies navigating around, and there is dedicated disabled parking and bathrooms.
The Cableway has adopted various initiatives focused on resource management (including water, waste and energy strategies) to reduce its impact on the environment. Over the past five years waste sent to send to landfill has been reduced by 45% and recycling increased by a whopping 950%. Geyser blankets, timers on geysers and lighting circuits, energy saving bulbs and regulating airconditioner temperatures help to save energy. What’s more, the descent of the cable cars sees 1 500kWh a month being fed back into the electricity grid. Thanks to a range of water saving-measures, the volume of fresh water used per visitor is being reduced year on year, with the amount per visitor dropping from almost 8 litres in 2009 to just under 6 litres per visitor in 2013.
In recognition of its responsible tourism practices the Cableway was named the overall winner of the Imvelo Awards for Responsible Tourism in November 2011. The awards recognise tourism and hospitality businesses that make a real, measurable and sustained contribution to Responsible Tourism. The Cableway is also the first tourist attraction in South Africa to be awarded Platinum Heritage Certification for its commitment to sound environmental practices.
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