Celebrating Cape Town as a water resilient destination on World Water Day

In recognition of World Water Day, Wesgro is giving credit where credit is due. Cape Town and the Western Cape’s official tourism, trade and investment promotion agency today honours the efforts of Cape Town’s people and businesses in reducing water consumption.

By reducing water consumption by nearly 60% in just three years, Cape Town and the Western Cape is successfully establishing itself as a water resilient destination, globally leading the way in responsible water consumption.

This is not a once-off event, but an on-going process. We must continue to save water, if we are to achieve this important objective.

In partnership with numerous stakeholders including South African Tourism (SAT), SATSA, Fedhasa, Cape Town Tourism, SAACI, the City of Cape Town, and the Western Cape Government, Wesgro’s tourism unit launched the #WaterWiseTourism website (www.waterwesterncape.co.za).

This informative platform includes details on the water saving initiatives implemented by key events hosted in the Cape, downloadable artwork to pledge support for #WaterWiseTourism, a drought map highlighting areas that are not as severely affected by the drought, and an FAQ section for visitors seeking more information.

Their tourism unit has also involved in digital campaign, together with SAT, to get the message out that Cape Town and the Western Cape are open for business, and that visitors are encouraged to visit, but be mindful of the drought when doing so.

Wesgro and GreenCape will also be organising a special dialogue meeting to discuss how the Cape can stregthen its water sector. They hope that through such discussion, we can turn this challenging situation into an opportunity for inclusive economic growth and job creation.

Wesgro CEO, Tim Harris, emphasized that the Cape is open for business and alluded to future initiatives in the pipeline. “We invite the world to visit our beautiful city and province, for leisure or for business, but be mindful of #WaterWiseTourism when here. For #WorldWaterDay, we’re pledging support by developing a water off-set tool to help travellers make informed choices, whilst in turn supporting local water initiatives.”

Currently under construction, the water off-set tool will be launched by Minister Alan Winde and Wesgro, in partnership with FLOW.

Minister of Economic Opportunities, Alan Winde, added: “World Water Day comes at a time when we in the Western Cape are acutely aware of just how precious this resource is. Our economy and millions of jobs are reliant on secure water supplies. In the past year, and indeed before that, stakeholders across our economy have put response plans in place to reduce water consumption and to reuse where possible. These efforts have resulted in massive reductions of which we can all be proud. In the Western Cape, we have pioneered a ‘new normal’, where we all play a part in minimising usage every day, and hope to play a leading role in aiding other water scarce regions to do the same”.