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Business Case for Responsible Tourism conference

April 11 @ 9:00 am - April 12 @ 11:30 am

wtm africa

The two-day Business Case for Responsible Tourism conference will be held as part of WTM Africa 2019. It will run from 09:00-11:30 on both Thursday 11 and Friday 12 April.

Day 1: Thursday, 11 April

Responsible Tourism is not about charity, it is about doing better business. If done well it is good for the bottom line. A range of African businesses will explain why they have taken a responsible business approach and what it has contributed to their business.

09:00 – 10:15 Introduction to the Business Case

There is a strong business case to be made for addressing the economic, social and environmental issues which arise as a consequence of tourism in the destinations we value. This speakers in this session will explore the range of opportunities for improving your bottom line by taking responsibility enabling you to improve your business by cutting costs, improving your product and gaining more clients in the context of sustained growth in demand for experiential tourism.

10:15 – 11:30 The 2019 Africa Responsible Tourism Awards winners

The 2019 African Responsible Tourism Award winners will talk about their initiatives and why it makes business sense for them. This year’s categories are water & waste management, habitat and species conservation, community benefit, the experience of culture and heritage, best event and attraction. Come along to hear about what these leader in Responsible Tourism are doing and about why it makes business sense.

Day 2: Friday, 12 April 

Responsible Tourism is about making tourism better. On Day 2 of the conference previous Responsible Tourism Awards winners will share what they do to make tourism better for the communities they work in and the natural and cultural environments which attract their tourists.

There is no one business case for Responsible Tourism. There is a range of reasons for taking responsibility. Each of these businesses will describe what they have done and, most importantly, why it made business sense for them.

09:00 – 10:15

10:15 – 11:30



April 11 @ 9:00 am
April 12 @ 11:30 am




WTM Africa