Have your say on tourism development in Cape Town

The City of Cape Town’s Draft Tourism Development Framework (TDF) will open for public comments on Tuesday, 2 April 2019. The tourism sector will have until 24 April 2019 to submit their comments and recommendations on the City’s tourism strategy for the next five years.

What is the purpose of the Draft Tourism Framework?

The Draft Tourism Development Framework (TDF) provides a tourism development strategy and implementation framework for the City for the period between 2019 and 2023. The City will use the framework as a basis for planning its annual program of work and preparing its tourism budget for the next five years.

The draft framework also proposes the following programmes and activities for the next five years:

  • Ensuring visitor comfort
  • Improving and diversifying products and experiences
  • Stimulating demand
  • General community involvement, benefits and support
  • Planning and organising for growth

Cultural tourism as a game changer

The City’s Mayoral Committee Member for Economic Opportunities and Asset Management, Alderman James Vos, explains that the draft TDF is set to be a tourism game-changer. The City will be launching the local areas cultural tourism initiative to develop tourism in disadvantaged areas that boast a rich and unique cultural lifestyle. He says:

“There is a huge opportunity for us to tap into Cape Town’s cultural and heritage diversity, which is a major asset that should complement the positioning of Cape Town as the most beautiful city in the world. There is an array of authentic cultural experiences in the city that we need to amplify to give travellers a holistic experience.”

Entrepreneurs to get a boost

The Draft Tourism Development Framework also articulates the support to be provided to entrepreneurs and service training and mentorship that will be provided to existing and prospective tourism entrepreneurs in the selected areas. These mentorship programmes will be conducted in partnership with the mainstream tourism industry, ideally through local branches of partnership organisations like Fedhasa and the Southern Africa Tourism Services Association (SATSA), among others.

Getting widespread support for tourism

While tourism has flourished over the years in the City Bowl and Peninsula, many people living in the Cape Flats and informal settlement areas have not experienced tourism first-hand. As a result, they do not value the potential benefits and importance of tourism economic growth, which include taxes for social services, business opportunities and job creation.

A successful and sustainable tourism industry relies heavily on the support of residents for sharing local infrastructure and resources with visitors and of ensuring the safety of visitors as well as the level of general hospitality that is shown towards tourists. Tourism stakeholders have rated a lack of such support as an aspect of concern that needs to be addressed by the City.

This initiative will also be launched in selected schools in Cape Town. The objective is to foster an awareness of tourism opportunities and to drive pride in Cape Town’s tourism identity among 11 and 14-year-old learners. “We are trying to catch their interest prior to them having to make focused subject choices towards a future career”, said Alderman Vos.

How to comment on the Tourism Development Framework 

Members of the tourism industry and the public can provide comment on the Draft TDF.

The TDF does not stand in isolation and various legislation, policies and plans are considered in drafting and implementing the strategy.

As part of the extensive public participation activities, public meetings have been scheduled as follows:

Date

Time

Venue

2 April 2019

10:00 – 13:00

Lentegeur Conference Room, corner of Merrydale and Melkbos Avenue, Lentegeur

 

17:00 – 19:00

Wittebome Civic Centre, Rosmead Avenue, Kenilworth

 

18:30 – 19:30

Parow Council Chambers, 121 Voortrekker Road, Parow

3 April 2019

10:00 – 12:00

Durbanville Council Chambers, 38 Oxford Street, Durbanville

 

14:00 -16:00

11th Floor, Council Chambers, 44 Wale Street, Cape Town

4 April 2019

10:00 -12:00

Athlone Minor Hall, corner of Klipfontein and Protea Roads, Athlone

 

14:00 – 16:00

Strand Council Chambers, Municipal Offices, corner of Fagan Street and Main Road, Strand

 

10:00 – 12:00

Khayelitsha Training Centre, Auditorium, corner Lwandle Road and Phendula Crescent, Khayelitsha

 

The Draft Tourism Development Framework is available for download here: http://resource.capetown.gov.za/documentcentre/Documents/City%20strategies%2c%20plans%20and%20frameworks/Draft%20TDF%202019_2023.pdf

Comments and recommendations may be submitted by:

 

Written submissions may be delivered to Dr Theuns Vivian, Head: Destination Development, Place Marketing, 3rdFloor, Media City building, Hertzog Boulevard, Cape Town.

2 thoughts on “Have your say on tourism development in Cape Town

  1. The TDF is a great framework in developing the Cape town Responsible tourism, and it a great decision for the local communities to be involved in the tourism project so they can embrace tourism and be friendly to the tourist visiting the city. Community must also be givin a chance to manage their own natural resources in order to ensure sustainable tourism development in the city.

    1. I agree with you that more communities can be brought into the tourism value chain. Can I ask though what natural resources you think should be managed at a community level?

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