Responsible Tourism in Cities Pavilion at Indaba 2011

A dedicated exhibition pavilion focussing on Responsible Tourism in Cities will be at Indaba from 7 to 10 May 2011. A project of the City of Cape Town, supported by South African Tourism and in partnership with Cape Town Tourism, Fedhasa Cape, SATSA, and SAACI, it will be the unofficial home at Indaba for those interested and active in responsible tourism, with a programme of activities linked to RT taking place throughout the four days.

The pavilion will be located between the DEC and the Hilton Indaba entrance next to the SADC marquee village. The interior space will have large, hanging panels, a plasma screen display and printed material. The national Minister of Tourism will open the pavilion on 7 May along with the CEO of South African Tourism, hosted by Cape Town Alderman Felicity Purchase.

A free RT Networking Event will take place on 8 May from 17h00 – 18h00, to which all are invited.


The pavilion itself is a significant and iconic structure. The exterior is made entirely from recycled and reusable materials so as to produce zero waste after deconstruction. It is a scaffold cube clad in 1700 multi-coloured re-usable plastic milk crates filled with 20,400 empty milk bottles, all tied to the scaffolding frame. Low energy lighting behind the crates illuminates the entire structure at night turning it into a glowing ‘jewel box’ promoting responsible tourism in cities. The interior contrasts with the exterior waste world, being clad entirely in timber (sourced from Durban’s Working for Water programme), fixed with twine to allow later re-use. The interior is lit from above with translucent roof panels and is filled with fragrant Fynbos from the Cape Floral Kingdom. At roof level the organic interior metaphorically ‘grows’ out of the crates in the form of a forest of wooden poles which wave in the breeze giving the structure a kinetic and sculptural presence.

The pavilion is the same design as used at the 2010 FIFA World Cup in Cape Town, and it will be re-used after Indaba at the COP17 conference on Climate Change in Durban in November 2011.

Anyone involved in RT in a city context is welcome to e-mail editor@responsiblecapetown.co.za with requests or suggestions for additions to the programme (e.g., a book launch, announcing a new tourism route, highlighting recent projects, etc.), or with high quality visual material to include on the plasma display.